Project MonkeyWorks

Flexible, connected project management.

Project MonkeyWorks was the brain child of ROI DNA's CEO, Matt Quirie. He saw how frustrated clients were about their project management solutions and knew there was a better way. So, he hatched a plan and set out to build MonkeyWorks. Eventually we all agreed this thing should go-to-market, so I took on the product, the brand and marketing. Matt and I were funded by Baseline Ventures as the co-founding team of MonkeyWorks. 

 
 
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the product

Powerful customization and easy to use.

  • Flexible, cross-project views.

  • Customizable organization meta-data, like team names and time tracking settings.

  • Integrations with Box, Dropbox and email.

  • Real-time Optimizely integration for CRO program management.

brand development

Can project management be fun? We created a memorable brand that would play nice with small businesses and enterprises alike. The custom illustration of the icon evokes strength and motion while remaining a little playful. Other elements of branding:

  • Logo, icon

  • Fonts

  • Color Palette

  • Tone

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and all the rest

Building a product and brand is a big enough job, but there's so much that happened behind the scenes as well. 

  • Beta and launch website design and development

  • Customer support channels (knowledge base, email, chat)

  • Customer feedback (email, formstack, phone and in-person meetings)

  • Data management (Segment, Mixpanel, Google Analytics, etc)

  • Subscriptions (Vantiv, Recurly)

  • Email marketing (MailChimp and Intercom)

  • Social media (@monkeychatter)

  • Fundraising