Marketing Monitor

Notifying marketers about the status of their campaigns.

The MonkeyWorks Monitor is a tool to help marketers act fast when something important happens in their marketing accounts. The app scans connected accounts and sends a note to the team when it finds a potential problem or opportunity. It was a cutting edge artificial intelligence driven conversational app for marketers - the first of its kind.

I came up with the concept and led the product development and marketing for this app. The first version was shipped within a month and featured by Slack as a top app.

Featured as top app in slack

Shortly after launch, the app was featured as top app in Slack. I selected Slack as our message delivery channel because it was the best fit chat app for our target audience, and due to the high potential of exposure in this developer-friendly app directory.

POSITIONING

A challenge with any emerging tech is how to explain it to people who didn't even realize they need what you've built. Typically you have seconds to make a good impression at the first touchpoint with an audience. It's important to use concise, high-impact messaging that focuses on solving the audiences problems and appeals to their values.

INTELLIGENCE

Artificial intelligence is core to the app. With over fifteen years of marketing experience, I've seen a lot of data across many different kinds of businesses. I'm intimately familiar with how challenging it can be to surface important information and get it to the right person to take action. The AI basically automates that experience of uncovering what's important so marketers don't have to constantly be poring through the data themselves.